Completed contest

Need a hot new logo for new Social Networking Company.

identikal needed a new logo design and created a contest on 99designs.

A winner was selected from 787 designs submitted by 166 freelance designers.

787
entries
166
designers
1
winner

How identikal started their logo design journey

Summary

TAKE NOTE

**** Seems a lot of the LOGO currently being submitted have a similar feel to them... Very corporate ID'ish.. Would like to see more 'Character' Driven Ideas and less 'Shape' driven ones...

- We see a lot of great talent and potential here and want to give everyone enough time to shine by listening to all our Feedback helping you all to hone in on what we are ultimately looking for...

We are the leader in the social networking space and have built social networking sites for companies ranging from Disney to Mashable.com. We are getting ready to launch our latest venture. This will enable anyone to easily build their own scalable, highly customizable social networking community site.

- Our platform builder solution will be used by people to create their own 'niche' social networking site using the tools we've developed to create a unique community site that doesn't look like it was built on a standard template... Not an "Out of the BOX" looking solution ;) We want our logo to convey this somehow.

The logo design should simply give our brand life. We are open to any ideas/concepts you feel would accomplish this goal.

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Update #3 You are free to use any fonts that may work best with you design concepts...

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Update #2 - Show us your OWN take on how our NEW 'niich' LOGO should look and feel...

** Keep in mind, ANY DESIGN ELEMENTS in LOGO should be able to stand on their own as a recognizable brand...

Company name

niich

What inspires you and how do you envision the design for your business?

We are getting ready to launch our latest venture. This will enable anyone to easily build their own scalable, highly customizable social networking community site, using the advanced social networking platform that we have developed over the past 5 years. If we had to pick a brand that most embodied our spirit as a company, it would have to be Apple. We not only focus on the technology, but we feel the design and interface are just as important to the success of our platform.

Wants

- Wants -

* Looking for a logo and identity for our new 'Niich' platform.

* Desired Style - Logo needs to work on both a white and dark background.

* Desired Color Scheme -Open to fit your overall concepts.

* Typography - Logo will be used both offline and online. Use a font the will help best brand our 'niich' LOGO

- Logo needs to work with our new niich.com site design. See snapshot here - http://www.flickr.com/photos/supast…747461201/

- * Logo needs to be in Vector Formats (.eps or .ai)
Looking for unique new design concepts at this point.

- We are really excited to see what everyone comes up with for our logo.

- Note! It's NOT required that you focus on the 'ii's in the logo design. Feel free to come up with a cool icon that embodies the meaning of niche and can sit on it's own or go along with the logo text.---

UPDATE NOTE #1:

We are not set on any one concept for the logo, but are looking for something web 2.0 which embodies our vision for Niich. Definition of a niche - (a. A situation or activity specially suited to a person's interests, abilities, or nature: found her niche in life.
b. A special area of demand for a product or service: "One niche that is approaching mass-market proportions is held by regional magazines" Brad Edmondson.
4. Ecology
a. The function or position of an organism or population within an ecological community.
b. The particular area within a habitat occupied by an organism.)
The Niich platform will enable people to launch their own niche community so we are interested in seeing how the logo can embody this idea in a simple yet powerful way.
Here is an article about the typography used for web 2.0 logos generally. I like the style of many of these as they are all strong, brands.http://www.fontshop.com/fontfeed/archives/the-logos-of-web-20/
Some of the designs that I have rated above have either a creative concept behind their logo entry or they are using a particular font type that fits or vision. I shall continue to provide feedback on as many of the entries as possible. We are very happy with the response, but with so many submissions it is really hard to give feedback on every design, if I eliminate your design without any feedback, this means that overall it is not what we are looking for. If the design has elements that we are looking for i.e. it's a creative idea, good use of font type etc. I will provide feedback and direction on all of this.
I hope this helps and thanks again to everyone who has participated so far in this contest. This may be the first contest we have held here at 99 designs, but it wont be the last ;).

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Don't want

- We don't want to see the use of existing logo designs being passed off as original design works.

Custom package

US$650

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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