We are HockeyShot.com - the #1 site for hockey training products. We have 1500+ visitors per day, most of our customers come from Canada, USA and Europe. We are looking for a new logo that we will be using in upcoming promotional materials and jerseys (we do lots of videos featuring some of our best sellers and will be wearing the new logo).
Our target market is mainly hockey players and various hockey schools, hockey teams and coaches.
We want our logo to be very sporty with a cool edge! Ideally, we want our new logo to be abreviated (HS) with hockeyshot.com underneath. Our current logo is too wide for jerseys,... The new logo will be less wide (stacked) and fit much better on hockey jerseys, hockey pucks,... We also want the colors to be the same as the current logo (same red with black and white). Also, adding a puck in movement or a moving effect is something we feel would work well.
Tell us a bit about who you are and the people you reach
The main audience we want to target with our new logo is young hockey players (10-18). We want our new logo to be exciting, fast and fun! Hockey is a fast paced exciting sport so the logo should symbolize that.
We want a new HockeyShot.com logo (less wide than the current logo) and abreviated or shorter (HS) with hockeyshot.com underneath. The same colors (red, black and white) are to be used in the new logo. Ideally, its a stacked logo (currently, our logo is wide and doesn't fit well on hockey pucks or on shirts.
The theme is exciting, sporty, edgy.
This new logo will be used on tons of promotional materials we use; trade show banners, hockey jerseys, pucks, our Web site, videos,..