Completed contest

Hip, Simple Contact Lens Brand Logo

BrightLightVentures needed a new logo design and created a contest on 99designs.

A winner was selected from 174 designs submitted by 61 freelance designers.

174
entries
61
designers
1
winner

One of the designers who made it happen

Winner - ray
Thank you for submitting a great design and posting file promptly!
- RachaelR

How BrightLightVentures started their logo design journey

Company name

Luminous

Overview

Bright Light Ventures is an entrepreneurial incubator. Our team created GreenPrint Software, ProgressiveRx.com, phww.org, and a number of other consumer products still being prototyped. We are launching a new contact lens brand call Luminous Lenses, which will hit the market around the end of the summer.

Tell us a bit about who you are and the people you reach

We plan to sell the lenses globally, but we expect the primary markets initially to be the US and India.

Requirements

We are looking for a logo and ultimately lens packaging that are much more contemporary and stylish than what is currently on the market - most of which resembles medial/pharmaceutical product. We are looking for a brand that looks like something out of a trendy bar, an expensive contemporary furniture store, a boutique hotel, or the fashion design world. We were thinking the word "Luminous" itself would be the logo, but we are not averse to other design components beyond just a font and color, as long as they create a clean, contemporary look.

The six, somewhat overlapping characteristics ideally the design will embody are: Contemporary, Elegant, Pure, Simple, Luxury, and Water.

The font has to be sans serif and very modern looking, as well as simple and professional.

The colors that we believe will probably work best are blues and whites, and we particularly liked Ultramarine, Persian Blue, Dark Blue, Egyptian Blue, and Azure. It needs to be more on the vivid than the muted side.

Brands that reflect some of the character we are going for are: Opus Hotels, Design Within Reach, Focus Features, and The Metropolitan Hotels (London & Bangkok).

I have uploaded a quickly designed mood board which can provide additional guidance but shouldn't be seen as definitive. I also attached pictures of contact lens packaging for context, but are the opposite of what we are going for.

Custom package

US$378

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