How Catherine Burton started their logo design journey
Endpoint Environmental, LLC
Catherine Burton is the founder and principal of Endpoint Environmental, LLC. The five year old company was spun out of a project managed by Ms. Burton while she was a student intern / project manager at NASA Ames Research Center Earth Sciences division. She has over nine years of experience in geographic information systems, photogrammetric and remote sensing technologies. She has worked with commercial, non-profit, federal, state and local government agencies and has had clients in the environmental, natural resources, defense, and educational industries. In the previous five years she has presented at ten industry-related conferences. Her work has been featured in ten publications including the 2008 issue of NASA Spinoff, NASA Tech News, GeoIntelligence Magazine, and Science News. Catherine earned her B.A. and M.A. in geography from San Francisco State University. She is a member of the American Photogrammetry and Remote Sensing Society and the Bay Area Automated Mapping Association. She is the Lead Organizer WebMapSocial, Silicon Valley.
Tell us a bit about who you are and the people you reach
Commercial, federal, state and local government agencies in the environmental, natural resources, defense, and educational industries.
Endpoint Environmental is about change and innovation and using high-tech technology to display the ever complex relationships between human beings, animals and the earth.
I originally found the name "Endpoint" when I was about 15 years old. My Mom and I spent the summer together in Michigan where she was taking a course on teaching chemistry to high school students (her profession). Endpoint is a term used in chemistry, titration experiments to be specific. For example, say I'm adding liquid A to liquid B to create a new liquid, C - think the vinegar and baking soda demonstration from elementary school. That last drop of A (vinegar) into B (baking soda) that turns those two substances into C (a bubbly mess) is the endpoint. So for me, the endpoint is about change and being a catalyst to change.
In terms of a logo, I would like to see a north arrow or compass. A symbol that I can use on the top left hand corner of my business cards and the bottom right hand corner of my maps. It should be professional enough to use on letterhead but creative enough to show up in promotional material. I want you to use cutting edge design. It should scale. I want a logo that looks good in black and white but also pops with color.