We use technology to deliver exceptional customer service by personalizing your experience.
The logo should communicate:
1) High-end, premium
2) Personalized service
3) Magic of technology
The tone/character of should convey
1) Contemporary and minimal - like a Mies van der Rohe building.
2) Slightly hip... but without the attitude.
3) Professional, but welcoming.
High-end customer that spends liberally on entertainment, shopping, and leisure.
Like the idea of using 'International Klein Blue' as our signature color.
— Color coordinates —
Hex triplet #002FA7
RGBB (r, g, b) (0, 47, 167)
HSV (h, s, v) (223°, 100%, 65%)
Don't know if thats majority blue or just an accent of IKB.
'Signature' is a pretty common appendix for brands. 'Signature Sandwich', 'Signature Card', etc...
We need to make sure we move away from that association. A lot of times those logos use a font that looks like a signature.
I'd love to have a sans serif font that 'evokes' the look of a signature.