Tell us a bit about who you are and the people you reach
We are a niche dental consulting company. We are looking to take our current logo and give it a more high end, exclusive look. Our company's owners work directly with all clients. We have a cap on the number of clients we will work with so our appeal is that we work directly with our clients rather than the dentist working with support staff. In comparison to our competitors, we work with only single dentist owners, not large group dental practices so it's a more direct, one to one market. Want to shift to a look that has some richer colors to differentiate us from our competitors who are more focused on volume of clients. Our target client is the dentist themselves and our audience is about 60% male, 40% female but with clients under 35, it's closer to 50/50. No teeth in the logo, we don't do anything clinical with dentists, we work with them only on a consulting basis so nothing teeth, toothbrushes, etc as we aren't trying to attract patients, only dentists to our services.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Seeking high end, exclusive look. Two phrases used in our website are our focus on "Signature Service" and "The Fine Art of Insurance Participation for Solo Dental Practices". We are having a hard time incorporating the current turquoise into our marketing because, as an accent color, it comes across as neon and it's hard to get a high end look as it has a harsher look that is too bright. We would like to review a different palatte of colors but still incorporating blue as the main color. We want something slightly more delicate with the font but it must be easily readable. There is a fine line we are looking for to soften it and have a slightly more artistic flair to our logo but it can't cross over into being "girly" or too feminine. Still business like but our image in the industry is the gold standard and we want a logo that reflects something more in that line. It is not important to us to keep the circular component that is in the logo currently, all different options are welcome. Suggest eliminating the circle in the current logo so we can see different looks without the circle in at least one option submitted. Really wanting the font to be slightly more delicate than our current font.
We are looking for something different than what we have now, not just taking the current logo and slightly shifting colors/fonts, a new look.