This is a retail fashion manufacturing company based in New York City whose parent company is headquartered in China. This company manufactures knitwear apparel (sweaters in particular) for women.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Letters/initials from your business name are used to create a logo.
No specific color in mind but logo should work well in grayscale as well as color.