Hi and thank you for taking your time in helping to find a unique minimalist logo concept.
We are int the process of setting up a new Fitness startup in Asia. The name of this startup is “RawKraft”. We selected this name because of combining the German speaking and Asian speaking countries. Raw basically stands for Pure/Clean and Kraft is the german word for Power/Strong/Strength etc.
The categories to keep in mind for RawKraft are:
Gym,Personal Trainer,Personal Trainer Coaching, Bodybuilding Competition,Online Fitness Coaching, Food & Nutrition, Personalised Programs, Health, LifeStyle Change, Starting Point, Goals, Training Videos, Beginner, Worldwide. Basically anything that falls into Fitness Lifestyle.
Our method used will help beginners to get started and will keep them motivated enough to make fitness part of their lifestyle. We have our won facility to teach individuals about training, safe & injury free training, Nutritional education. This will be a handoff approach.
Our other method will be online. Individual will have the opportunity to buy custom made programs. We will provide step by step support with our own online video library and are also available through Skype, FaceTime etc for a more personalised experience.
Further more, we are building our own food and cooking channel, educating individual on how buying, cooking meals under 10 min for supporting their new lifestyle change.
We are offering experienced fitness professional training and job opportunities under our RawKraft name.
What are we looking for. We are 3 middle age directors with a huge love for minimalist design. We want to create a unique logo that would be recognisable over time, by just using a logo/symbol on its own. Example would be the Nike logo or Under Armour etc.
If the designer were to create a symbol, the symbol would need to flow nicely with the name RawKraft. Perhaps even a custom font could be designed for this logo concept?
If the designer would were to choose only the initials of RawKraft, e.g. RK, this would have to be very clever, minimalist and also would have to fit nicely with the RawKraft name.
We would prefer a single colour which however could be changed to another colour without loosing the logos uniqueness.
Our company is planning on using sub-names for certain categories such as but not limited:
With each category, the colour could change for the logo concept. Again, this is just an idea, but we would love to see the designers creativity and cleverness.
The logo concept will be used on various media and material, such as Clothing & Fitness Wear, printed documents such as Personalised programs, website, video watermarks etc etc.
Wrapping it up, please keep in mind: Minimalist, clever, simple and we would like to get the AHAAA moment or WOW factor. Logo can be a shape/symbol that works well alongside the name RawKraft or the initial RK or on its own. Logo/symbol can be made from our RK initials, but would have to be done very clever. Also keep in mind the name on itself and the meaning as described at the beginning of this brief.
I have attached several examples that we like to give you some understanding of our taste.
A personal friend also added his idea, but he no designer in any way. You will see it in one of the files contained inside our zip file.
We also need to logo concept to be designed and developed in Vector format, preferably Illustrator.
Thank again and please feel free to ask if unsure or have any question.