The attached documents give an overview of how the district works. It's targeted audience is business owners, though. Please design a logo that is geared toward the bride (young women). Nothing trite or old fashioned.
Castle Rock's central location between Denver and Colorado Springs is important as we want to make sure that the audience understands the district is a physical location close to both of Colorado's largest markets.
We also want to convey that shopping in the district is a pleasure and not a sterile mall experience. The bride will be catered to. The district also provides convenience in a beautiful setting - the bride can find all she needs in the district. She'll park her car once and stroll to all the unique boutiques to find everything she needs for her special day.
This physical district separates itself from online districts: In the Colorado Wedding District, brides can touch, smell and taste the products and services - something impossible in an online shopping experience.
The logo needs to convey a sense of romance.
The logo can include not only the formal name the Colorado Wedding District but also can include the words "in Castle Rock" to better define the location.