Our tagline is "Sinful Creations"
We are located in the western US but plan on selling online. This is rebranding of an existing company from a cupcake bakery to a concept store that is popping and draws people in because of it's positive, playful personality, goods, and services.
A major goal is building streams of income on merchandise, tourist traffic, and mail order to build national brand awareness.
Men (cupcakes are a substitute for flowers- lots of men come in) and women 25+, moms, single and couples (all orientations- we have a large LGBT clientele,) host(ess) who want to have ‘the best,’ tween girls (because they are influential and have disposable income,) businesses (B2B) sales/gifts.
Sweets lovers, families, women, moms, corporate thank you gifts, office workers,
Organic/health consumer groups, foodies, ‘conscious consumers’
10 Words to describe our business:
bright, funny, QUIRKY, SASSY, snarky, LUXURY, positive, indulgent, witty
A cupcake doesn't have to be 'front and center' because we want to sell "Church of Cupcakes" as much, if not more, than the cupcakes themselves.
We would like color and B&W options for the logo.
I added some logos and colors that we like.