We really liked the simplicity and professional look of this design. The designer got it right from the first draft! Great use of colour as well! Highly recommended.
Awesome Work!! Very happy with our logo!
How tegan.studsor started their logo design journey
Who are you known as?
Lane 4 Solutions
Tell us a bit about who you are and the people you reach
Company Bio - Lane 4 Solutions supports businesses to manage and grow their team in a way that is focused on people, productivity and profit. People are our thing and we help with all aspects from compliance and disciplinary support, to feedback and culture development and overall strategy. People can be an employer’s biggest asset and liability; they can be the greatest joy or keep you up all hours with worry! We support employers to navigate immediate pain points, and implement long term solutions for your team. Having great people on your team adds value to your business and ultimately your bottom line. We not just here to help you with today’s hire. We hang around to help implement systems that will get a whole team operating like a well-oiled machine and ability to give business owners flexibility and time back!
Tagline – Building Awesome Teams (Note – we do not wish to use this in our logo design)
Note – the business name Lane 4 comes from the context of a sporting race. Lane 4 is the middle and fastest lane in swimming race. The best track athletes and swimmers race in lane 4 where the chances for success are highest. One can have the most visibility and it also minimises the waves coming in from other swimmers and let you own more. Lane 4 Solutions gives your company that same advantage through our services and experienced advisors.
Target Audience - Small to medium size businesses and specific business owners.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Colour Preferences - We would prefer our primary colour to be a teal/duck egg dark colour.
I cant find a HEX colour to match the above. The closest one I could find would be #1B998B
These are just some colours and variations that appeal to us. We are open to the use of these colours and/or a mix match of colours in the concepts. Obviously not all of these, just wanted to share what our proposed brand colours will be like.
We will also consider a different shade of some of the colours too so not every colour is so bold.
Look & Feel - Minimal, Modern, Bold (stand out and catch attention)
We plan on using the logo on our website, social media channel, online course, training resource materials and some merchandise.
Other Notes - We wish to use a font that has the number four with all joined lines – like this 4
Attached is a logo brief including some logos that do appeal to us.