How tegan.studsor started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Kali Group provides recruitment and workforce solutions to a range of industries. We get people and are committed to creating communities of motivated employees and employers. Here at Kali Group we understand the importance of people play to achieve organisational success. We help get the right people into the right jobs and to keep them there. We provide many services that support job seekers, workers and employers.
Our aim is to support the creation and sustainability of employment opportunities for aboriginal and Torres Strait islander people.
Our target audience is government organisations.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Note – Kali means “boomerang” in aboriginal. Boomerangs are an internationally recognised symbol of Australia. For Aboriginal people the boomerang is a symbol of cultural endurance and a tangible link to their long presence on this continent.
The purpose of the boomerang for Aboriginals was for “hitting the target”. In the event of this not happening, it landed back in the “general direction” from which it was thrown, providing nothing “got in its way” in the meantime. Aboriginal people possessed few tools – the ones they had, were put to good use. Primarily, the boomerang was used by the men for hunting animals, as was the digging stick used by women for food gathering.