Madison County Convention & Visitors Bureau
Madison County is a small county nestled in Northeast Nebraska. The total county population is 35,752 and includes Norfolk, Meadow Grove, Newman Grove, Tilden, Battle Creek and Madison, Nebraska. The goal of the Convention & Visitors Bureau is to attract out of town guests to Madison County (any of our communities) and to generate over night stays in local hotels/motels or bed and breakfasts. Our greatest claim to fame is that Johnny Carson is from here – but we’re also known for our annual Great American Comedy Festival, the Madison County Fair, Elkhorn Valley Museum, Poppy’s Pumpkin Patch, retail shopping, some recreational activities and other educational attractions.
Some words that describe the area might be: rest-easy, informal, homey, hospitable, strong, rugged, stable, compassionate, hard-working. People here are incredibly friendly, always willing to lend a hand, keep their word and make deals on a hand shake. It’s starting to feel a bit more urban with the revitalization of downtown areas and increased shopping; however at the heart of things we’re people with good values who like to do the right thing.
Our target audience: We likely draw the most visitors from Iowa, Eastern Nebraska (Omaha, Lincoln) and South Dakota. I would like potential visitors to feel like we're progressive yet grounded.
In my opinion, people who visit Madison County for an overnight stay or vacation do so because we offer freedom from the rat race. We offer plenty to do (for all ages) yet we’re easy on the pocket-book. Many people have to come as we’re a regional shopping and medical hub, however our goal it to entice them to WANT to come.
I will say one more thing. Norfolk is the biggest city in the County (23,000 people). The rub is that we NEED to support the entire county with this identity but unfortunately; the most recognized town in the county is Norfolk which helps people know where the county is in the State. I’m open to having just Madison County in the logo or a logo that works with both names.
The logo needs to apply easily across multiple media including print and online. I want people to feel something when they see Madison County – not just pass our ad by in a tourism publication.
I’ve attached our existing logo for your review – this is what we want to stay away from. It includes a square turn tractor, fossil beds, trails and the town of Norfolk. I’ve also attached logos from other Bureaus across the US for you to reference. I don’t love them all but it’s a place to start. We’re not tied to any format or colors – I invite you to bring your creative "A" game and help us build a life-long brand for Madison County! Thank you in advance for your efforts!