Life by the Raines is a health, wellness and fitness business inspiring others to transform their lifestyle to incorporate a healthy, balanced and sustainable life thorough education and real world experience. Our mission is to help people and families transform their lives as social media influencers, sharing strategies that have lead to our success on this journey. Our primary means of communication/education will be through social media outlets, videos, podcasts and blog.
Our business name comes from our last name, Raine. As a family, we have truly taken life into our own hands (i.e. taking like by the "reigns") to ensure our own health and wellness, having lost a combined amount of 182lbs, beating Type 2 diabetes and raising healthy, active children. We would like to explore using a Phoenix as a symbol of transformation and rebirth.
Our target audience is most likely younger adults and families. A good amount of our target audience will also be from the Crossfit community. Many of our audience will be interested in healthy, active lifestyles, as well as healthy nutrition. We hope to encourage and inspire those that want to take the first step AND those that are already on the road to health and wellness.