MISSION: The mission of Harps Financial Coaching is to educate and empower clients to establish solid financial foundations in order to make their dreams a reality.
We understand that what we do is about more than money, dumping debt and wealth building, it is about meeting clients where they are, understanding where they want to be and designing a plan to get them there. It’s about making dreams come true.
TARGET AUDIENCE: Individuals (men & women) with healthy incomes ($50K and up) and consumer debt. These people are not facing financial crisis. [I want the logo to appeal to both genders, but statistics show that women are most likely to seek our services]
• We want a logo that is professional that serves two purposes. 1) gives people the same sense of stability and trust that they would find from other business in the financial industry and 2) makes people feel warm/hopeful/comfortable about open up about their financial situation.
• We are looking for something corporate, classic, but still accessible. we want something that initiates thoughts such as - trust, service, knowledge, integrity, opportunity, stability, results, affluent, cutting edge, warm and dynamic. Progress, change.
• Colors: No green/red/orange. Feel free to use black and/or gray and upto two other colors. Partial to bold coloring.
• We want to be able to print in light and dark background and in black & white.
• We need the logo in the following formats: esp, jpeg & PDF
• Do not use signs representing money, like the dollar sign ($)
ALL CHANGES MADE TO BRIEF (AFTER 02/02/11) WILL BE INLCUDE IN THE PUBLIC COMMENTS AREA