Logo will be used in the following capacities:
1. Signage - Primarily Horizontal
5. Cups, napkins, chopstick cover
As there are a lot of printing applications involved, using many colors needs to be well thought out. For example, in the case of to-go bags, 1 color may be max as the bag itself could be brown. Also, we need to take into account the budget as more colors = more money. We are not against multiple colors, but in certain applications, the logo may need to be reduced to 1-2 colors. As a result, the logo needs to be versatile.
Also, in terms of fonts, we prefer NOT using Japanese characters. Furthermore, please do NOT use Japanese/Asian styled fonts such as ones you would find in a typical Chinese restaurants. We are looking for something more subtle and more refined.
However a symbol, such as a flower, that can be used elsewhere (i.e. wall paper), is fine. Please refer to the website, http://www.hanagrill.com, and you can see an example of that.
Finally, in regards to direction, this part is a bit tricky as the more I write, the more I feel I am restricting creativity. I will include one particular website that caught my attention:
Again, just and idea.... Please, design without restriction, be daring, be creative. Thank you so much for your efforts, and good luck!