Aspire Athletic Performance is a sports performance and fitness business with the mission of empowering members of the community to perform at their highest potential and live healthier/happier lives.
Our primary offerings include on-site Weightlifting, Athletic Development, and Group Fitness. The primary demographic is athletes and general fitness enthusiasts between the ages of 12-55, though we will work with ages outside that range.
Red, Silver, and Black will be the primary business colors. I would love to have a tiger silhouette/image (total body or head) incorporated into the logo as a representation of strength, power, and will.
I want the logo to have an edgy/modern look that demonstrates courage and strength without being overly intimidating. I would like "Aspire" to be in bigger font up top, and "Athletic Performance" in smaller font below the "Aspire."
I am open to fitness related themes being interwoven into the design (such as a barbell, or a weightlifter completing a jerk, etc) if it can be uniquely done (the standard barbell or running man designs are a little too played out).
Bottom line, though, I want the logo to be inspiring and convey the message that this is the place to be if you want to be empowered with the strength and courage to achieve your goals in fitness/life in general.
Looking forward to seeing what you can come up with. Thank you!
*Update 12/20/17 @12pm:
Thank you all for the submissions thus far. I just wanted to clarify a few things. We are a gym that primarily works with high school/college athletes, competitive weightlifters (as in the sport of weightlifting contested in the olympics), and general fitness goers (moms, dads, people with no athletic background).
We will not be working much with bodybuilders, and so I am not really looking for a bodybuilding type figure on the logo. If there is going to be some type of figure, I would like to make it as gender neutral as possible, erring more on the side of a slightly feminine looking figure as opposed to a masculine one if I had to choose.
I have attached a picture of Mattie Rogers performing a Jerk. She is one of the best in the nation at weightlifting. I do not want her in the logo of course, but I was hoping it would give better insight into what I am looking for. If you are unfamiliar with the contested lifts in the sport of weightlifting (snatch, clean, and jerk), just shoot me a message and I would be happy to elaborate further.
I still am really fond of the tiger idea as well, and would be excited to see variations of either a lifter or tiger incorporated into the design. Thank you!