Guardianz got their new logo design by running a design contest:
Guardianz: create a logo that communicates trust and protection of animals, people, and planet
Check out Guardianz's Logo design contest…
It is anticipated that the designer will include their interpretation of a suitable slogan in the logo. Message • legal and consultancy • specialists in animal law, biosecurity, food safety, fisheries, • multiple issues (i.e. the specialties), one planet, a common future
Attorney & Law
About the business • The business of guardians is a specialist business providing legal advice and consultancy in selected subjects of animal law, biosecurity, food safety and fisheries. • The clients of the business range significantly from individual members of the public through to major global organisations (e.g. government, non-government organisations, corporates, and industry). Website (See splash page at guardianz.co.nz) • guardianz.co.nz currently demonstrates a splash page providing information on the specialties and services • the splash page also demonstrates the current logo which requires updating/replacement About the (prospective) clients • Despite the fact that individuals demonstrate a predilection for the animal law aspects of guardians activity, the ambit of the businesses activities include animal law, and biosecurity, food safety and fisheries. • In addition to individuals (e.g. individual persons, local regulatory bodies/councils), the (prospective) clients include major global/national corporate's, industry, government and non-government organisations. • The services are demonstrated on the splash page of guardians (guardianz.co.nz) and it will be noted that in addition to the services, there are advisory, consultancy and education services.
Logo types to explore
About the name • Guardian, by definition, is a person who guards, protects, or preserves. In terms of the law, it is a person/organisation who is entrusted by law with the care of someone/something. The word "trust"/"entrusted" is central to the tenor of the rationale for choosing the name Guardian. • Guardian is also a legal term used in connection with animal law, and other areas of law e.g. childcare • The Z on the end of the name Guardianz is to provide a measure of distinction (i.e. from other businesses utilising the word “guardians”) and recognition of the involvement of the business in New Zealand • The ANZ on the end of the named guardianz is recognition/inference that the activities of the business, while being global, also have a focus on Australia and New Zealand • Just for interests sake, the IAN content in the word guardians, provides a subtle reference to the founder of the business (Ian Robertson) and was considered preferable to archaic naming traditions which would likely have had the business called "Robertson Law". • It is noted that there are other businesses in law, insurance, and animal related professional services, that also named themselves guardians. The Z on the end of the name Guardian's provides distinction but also raises potentially problematic challenges in that prospective clients are likely to go looking for "guardians" rather than "guardianz" in the first instance. Consequently, something in the logo that might address this challenge would be preferable. Logo must haves • representative of the specialties i.e. the diversity and interaction of animal law, biosecurity, food safety, fisheries • clear demonstration that the business is a legal firm – and a consultancy • global as well as national activity • corporate image: a corporate feel that demonstrates individual/local/national/international activities • yet the logo must still convey a personable/approachable law firm/consultancy Logo preferences • prefer to have the website name as part of the logo i.e. guardians.co.nz See the current splash page for reference • blue is a recognised trustworthy colour which should be included. Again, see the current splash page for reference Logo must not • be overly focused on the animal content or the "warm fuzzy" aspects of animal law, thereby detracting from the other specialties of the business, or conveying an incorrect message e.g. failure to convey corporate involvement • be overly abstract: in addition to conveying a corporate image, the logo will ideally convey a singular message Technical considerations • The logo should be in a vector format. (.ai, .pdf or .eps) • The logo should be adaptable into a button version for map and browser url icons. • Please name the font you use in your artwork. • If working with Pantone spots, please name these in your artwork. • The font should be easily adapted for web use. • The font used should have several versions (normal, bold, italic) and presented in a way that it can be used to create a fuller brand identity. i.e Headings and important sections of type. In the event that there is further technical information that you may require/prefer in order to submit a logo for consideration, please forward your enquiries by email to IanRobertson@xtra.co.nz or email@example.com
A$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Guardianz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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