The team at “Beau T Full Minds Ltd” set out on a journey to create a range of green Tea’s which “helps, promote, protect and ensures mental wellbeing for generations to come”. Mental wellbeing in the UK is at an all-time high, with increasing levels of anxiety, depression and also degenerative brain diseases set to become the health crisis of our generation. Beau T Full Minds is both the company, brand name and messaging for this product.
We are looking to Target “Young Professionals” and the “ageless generation” predominately women in these categories.
The former a group of individuals who are ambitious, upwardly mobile and fiercely independent, although under increased pressure through career development and family life goals can lead to rising stress levels.
The latter being a group 50,60,70’s who are determined to feel and look younger than their age. This group are on trend with the latest fitness and health movements. Interests include Yoga, Spin, Cycling, running, weightlifting classes using health products to lengthen and strengthen body and mind.
Interestingly we feel that there is little difference between these two target audiences and in terms of branding there is a large amount of synergy despite age gap.
Beau T Full Minds design needs to be bright and colourful. It needs to be clear that this is not just a
product but a message.
In essence our minds are “beautiful” and deeply unique to every individual who drinks our “T”.
Visually a mind with a patch work of multi-colours representing this, as well as portraying a happy message that gives the consumer a metaphorical hug at the same time.
The company, the brand and the messaging are symbolic, raising awareness, as well as providing flavoursome delicious Teas designed to give you better mental wellbeing.
The products will assist in reducing anxiety and mental stimulation through products like lions mane mushroom powder and cbd powder.