The logo should communicate:
- sense of adventure
-responsibility for the environment
-established community of mountain bikers.
We need to more closely identify the initials "BMA" with outdoor recreation and trail access.
Try to avoid cliched elements: the Flatirons Mountains, a winding trail, a bike wheel, bicycle gears, etc etc (but if you've got a stellar idea using these, go for it).
The logo will be used on our website, membership cards, soft goods (t-shirts, socks, bike jerseys), stickers, and bumper stickers.
Logo should work as greyscale as well as color version.
Style: We have been leaning towards an Emblem similar to a shield or coat of arms found commonly on older bicycle brands. We envision using the BMA lettering within that shield or associated with it and having the text “Boulder Mountainbike Alliance” as either a standard subtext or as an optional subtext in more formal correspondence (such as in letterhead).
Colors: We are interested primarily in combination of earth tones or using some earth tones with other colors. In general, combinations that involve brown tones with blue, but we also like warm reds or golden yellows. We are going to be working this color scheme into a web GUI as well as cycling jerseys in the future and would like to have colors that feel "comfortable" together both in the logo and in a larger design.