Nichole did a great job for us, we appreciate all the effort it took to come up with the best design and win the contest. Thanks very much.
How hallywood started their logo design journey
REALGOLD Funds are a series of gold investment funds being launched in Europe, Americas and Asia. The key distinction in the funds include the fact that shares are fungible or exchangeable with physical gold bullion. In a world increasingly dominated by investments in a 'symbol' or 'fiat derivative' that tracks the price of an asset, an investment in a REALGOLD Fund is an investment in Real Gold Bullion.
Tell us a bit about who you are and the people you reach
Our target audience is UHNW (Ultra high net worth) investors and the Family Offices that manage their wealth. 80% of our audience have over $100m in liquid assets, 50% over $500m and 20% over $1bn. We want to project an image of Trust, Security and Discretion. I think of a Lion's head and the pyramids as symbols that seem appropriate. (On fiat money you may note that issuers add "in God we trust" with pictures of monarchs to convey Trust).)
We have an affiliated company called GOLDX and the colors schemes and look and feel could be similar (see attachment) http://www.goldxcorp.com. The logo needs to look: Solid, Timeless, Secure and Discreet. Gold has been the greatest historic store of wealth for over 6000 years and we are conveying the message that Gold is Money and REALGOLD Funds are Real Gold Bullion.