How darren.shoobert started their logo design journey
Who are you known as?
What’s your company slogan?
Don't imitate, intimidate.
Tell us a bit about who you are and the people you reach
The logo needs to be relevant to the fitness community as it will be used for a fitness apparel line. The target market is people who are interested or a part of the fitness industry. The type of people that the brand will attract is empowering and determined individuals. Someone who you would want your daughter or son to look up to.
We would like a simplified gorilla as the icon. This can either be just the head or full body depending on what you see is fit. We do not want a very aggressive approach to the branding aesthetic but definitely determined. Please keep in mind that this logo has to look good on its own. For instance, imagine it on a cap. Will it look good? In addition, the logo needs to be able to work as a one colour logo since it will be used for print. The font used to create "GEARilla" needs to be dynamic and powerful. If you could combine the icon with the word that would be ideal but not necessary. Any suggestions of fonts that you think would accompany the aesthetic of the logo the best would be appreciated.
These are the following synonyms to keep in mind when designing the logo:
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards