This logo will be a sub brand of our current brand.
Our products are sold to gym owners, gym managers, personal training business owners and staff who are wanting to develop a career in the fitness industry. We have a membership program for fitness business owners and managers - note we are a B2B not a gym. A component or feature of the membership, is that members can play the Game of Fitness Leadership.
This is an on-line game that people play to develop their leadership skills and business acumen by downloading resources and participating in on-line conversations. They will participate to improve their knowledge of how to run their business.
Participation means going to the website where they receive points when they download resources & engage with other members.
The only people that can play the game are members.
We will use the logo to
Be a lever to have them become a member;
Develop a tribe of gamers;
And it may even make it's way onto clothing.
It needs to appeal to competitive fitness people and show they can trust us to provide amazing resources
Remember the core customer of the game are fitness business owners, managers and up and coming staff. The game is about the business of the fitness industry.