How Green Burger started their logo design journey
Who are you known as?
What’s your company slogan?
Ready to roll plant based solutions for the food service industry ( circular around the logo thus creating a Saturn style ring / hoop
Tell us a bit about who you are and the people you reach
We are a current plant based burger brand in Melbourne called Green Burger. It’s not floral or green - it’s gutsy and edgy. Future burger will be our food service industry product on offer for distribution / wholesale / packed and ready to go so this needs to transfer to food packaging well and be used across many mediums.
the current marketing for Green Burger, the parent company, is clinical, because we wanted to logo to transfer to all the kinds of places that logos exist in a fast food brand, so it is quick and snappy. The logo for Future Burger will exist primarily for the food service industry so it is not intended for retail. Our customer base will be mostly restaurant owners / food service sector. Future Burger will offer a plant based solution that incorporates our custom made patties plus all the trimmings to complete a burger experience. So it's not just about a meat patty since we will be selling restaurant quality vegan goods to the fast food sector also. The brand will probably be hidden for the majority of the time but the logo you are creating will exist online ion delivery vehicles and on promotional.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
Red and white and black
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
please see attached file. The brief is quite tight because I kinda know what I want, but I’ll say this. We sell a lot more than just faux beef so the cow is possibly cliched - show me what you can do - maybe it’s not this and you have a better idea - but , I’m pretty set in the fonts - other things I’m open to. thanks you guys
Ps this is the start of some cool fun work if we get this right