The new logo must convey the elements listed above. The design I’m looking for must be clean, professional, simple, engaging and accurately convey my essence to a wide, mainstream audience and market.
Images that immediately came to my mind are (playing on the name Jay-Sun): the sun, sun/solar rays, leaves, flowers, fruits, vegetables, nature, electric sparks, etc. Something visually that will appeal to the mainstream without looking too "granola" or "hippie". This cuisine is way beyond the counterculture and so must be the logo and new branding.
If you’re feeling REALLY ambitious, draw or create a caricature, line drawing, silhouette, or picture of me for the logo. That would be cool to see - me as a cartoon!
If you really want a frame of reference, check out the logo for mad food scientist and world-traveling Food Network star Mr. Alton Brown:
So, in essence, like Alton’s logo, I’m looking for my name to be incorporated into the logo – Jason Wrobel – along with some unique, dynamic visual elements – for the new design.
Be elegant, be simple, be radically creative, but most of all, be effective in conveying my essence and personality to a wide-ranging audience.
The sky’s the limit! Show me what you’ve got and thanks for taking this project on!
All the best of luck to you!