gymgrindfitness got their new logo design by running a design contest:
Need a Fun, Playful Logo for a Real Estate Company Helping People Escape the Rat Race!
Check out gymgrindfitness's Logo design contest…
Real Estate & Mortgage
Rat Race Escape's mission is to help people escape the "Rat Race" by helping them invest in real estate income properties. To help give people options and more freedom in their lives from the wealth earned in our real estate investments. So that they can live life on their own terms. We want our logo to paint the picture of what life could be like if they invest with us (travel, freedom, more time, not being in the corporate rat race). Our target audience is white-collar workers between the age of 40 and 50 who want to invest in real estate because they're sick of the typical Rat Race grind but don't have the time or knowledge to do so. So we help invest in real estate for them. Here is an example description of the exact typical person we're targeting and their lifestyle: Paul is an average 42-year-old who works in a white-collar office job. He’s a numbers guy. He loves to analyze financial sheets, as that’s what he does every day at work, but has never had the courage to invest on this own. He understands the basic investing principles and benefits of compounding growth and paying down debt while an asset appreciates. He “gets” real estate, but doesn’t know where to begin. He’s overwhelmed! He has a wife, Karen, and two kids, Sam (7) and Allison (11) who he loves very much. He’d do anything for them and would consider himself a ‘family man.’ This is why he’s scared to take a risk into real estate on his own. He’s got a lot to lose here! His mornings are chaotic! He has to wake up at 6:30am every day to get Sam and Allison ready for school. He helps his wife Karen put their lunches together, make sure they’re dressed, teeth are brushed and their schools bags are packed. Once dropping them off to school at 8:30am, he has to rush to work while sitting in morning rush hour. He hates the stop and go traffic! Once at work, time crawls until 5pm. He can’t wait to leave and see his family! But the chaotic day isn’t over yet, not even close ...After work, he has to rush home AGAIN in rush hour traffic to pick up his kids and rush them to 6pm soccer on Monday’s and Wednesday’s. On Tuesday’s the kids have dance and on Thursday’s they have a private tutor. Once these events are done, usually around 7:30pm, Paul rushes home with Karen to whip up dinner. By the time the kids have eaten, the kitchen is cleaned and dishes put away, it’s close to 9pm and the kids are getting ready for bed. Paul is WIPED OUT! What a day! Once Paul begins to relax for the night, he FINALLY gets to connect with Karen. But only for about an hour or so before falling asleep to get ready for the madness again tomorrow. This is terrible, and it really bothers Paul that he has so little time with Karen everyday. He feels as if their connection is slipping away. It kills him ... As you can see, Paul’s life is chaotic. He desperately wants to slow down and be more present with his family. He’d like to go on more exotic trips and provide his family memories of a lifetime. 2-3 weeks a year of vacation are not NEARLY enough the live the life he wants. If only there was a way for him to invest in real estate, passively, while someone else with the experience and expertise can take care of everything while creating Paul a lot of wealth in the background.
We really like the example 99designs logos that we picked out. Those little cartoons like the Ad Sumo or Hello Fresh logo's are great, and having a little avatar like that is great. We want something clean, minimalist and playful. We want our logo to paint the picture of what life could be like if they invest with us (travel, freedom, more time, not being in the corporate rat race). The other logos we uploaded are just references to what we’re trying to communicate with our logo AKA the transformation of escaping the rat race. But most of them are too busy and not simple and minimalist. We want "Rat Race Escape" to stand out the most and haven't decided if we will include "Real Estate" in the logo yet. Would like to see it with and without. Though if we do include the words "Real Estate" they should be less pronounced then "Rat Race escape" which is the main name and focus. Some ideas we had we're a man in a suit but it's a rat's head or a man in a suit/a rat running in a hamster wheel to represent the rat race, or a rat in a hammok to represent the escape from the rat race. Design idea: put a hamster wheel in the circle part of the capital letter 'R' with a rat running and a hammok stretched across the bottom “pillars” of the letter R with another rat chilling? OR Just put a hammok stretched across the circle part of the letter R with a rat inside it chilling. We just want the logo to demonstrate ESCAPING the rat race vs just being IN the rat race as we're trying to help people escape the rat race after all! We want it to be a Positive and optimistic logo for people and not a negative logo! And we really want a professional quality logo. We're leaving the creativity up to you awesome people.
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
gymgrindfitness collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Loved it. Art_Tam was a pleasure to work with. He never gave up trying to improve the design and we're grateful he stuck with us and gave us a design we're proud of. Thank you Art_Tam!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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