Completed contest

Fun logo for FitBody Foods

carrieg needed a new logo design and created a contest on 99designs.

A winner was selected from 42 designs submitted by 13 freelance designers.

42
entries
13
designers
1
winner

How carrieg started their logo design journey

Summary

Logo to be used on business cards, website, packaging, promotional brochures. Single baked granola energy bar product now, but expansion aspirations.

What inspires you and how do you envision the design for your business?

I need a logo to use on all materials so that my customers will think of my company / product when they see the logo.  Currently, I have used Vista print template for cards and Go Daddy template for website.  I have had positive reactions from both but there is no cohesiveness between the ideas expressed in each.  Lack of a logo / brand id is keeping me from getting product into the market. 

The current product is a healthy, whole food granola bar that I have been selling to my fellow boot camp exercise group.  It measures about 2" by 2 2/3 " so logo will need to be legible on a label for that product that will also need to show ingredients list and nutrition information.  I am open to putting ingredients and nutrition on a separate label on the back of the product and using the front just for the logo.

Wants

- FitBody Foods - "F" and "B" in fitbody, as well as "F" in foods must be capatilized.
- Possible tagline "Feed your Body".
- Possible product name "FitBody Bars"
- I like color, especially purple and green but prefer ability to print legibly in black and white.
- Want to convey:  alive, growing, health(y), fit(ness),
- Like clean, stylish, Copperplate Gothic style font, but not tied to font, it's just an example of what I have tended to like.
- Target markets includes busy moms and baby boomers so I need a fast easy, unambiguous read
- Vector format
- Room for idea to apply to extended product line
- Try looking at my current business card on Vista:  http://www.vistaprint.com/vp/welcom…page=myact

Don't want

- Don't want to be viewed as a "hippie" granola bar
- Flash tomato graphic from website has been well received but too "fresh from the vine" for my product
- Don't really care for the brown tones from current website, purple-good, red-good, brown-bad.

Custom package

US$100

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