The logo needs to capture the nature and plants involved in aromatherapy while emphasizing the high-quality nature of the products themselves. Not too "fun" or "silly" - but elegant, sophisticated and clear.
Some thoughts to capture, in the words of the client:
A drop of essential oil.
The essence of nature or plants (trees, roots, leaves rather than flowers).
Something like a tree trunk going up with A on one side and I on the other? (just a thought from the client)
So I'm thinking the Garden of Eden holds all the aromas. It's all encompassing. I envisioned a tree laden with flowers and fruit, water. Something that draws us in.
Colors: The site is currently shades of purple, so we need to stick with shades of purple, but can add splashes of green and yellow (bright and uplifting).
The logo needs to translate well to a tiny label on a bottle (or have an element/version that we can use in a tiny, black-only version).
I've uploaded a couple example logos the client likes - but neither are 'perfect'. The PURE logo is her current favorite, but I think you can do better!