1. Company logo for Obsideo Capital Management
2. Sub-brand logo for Obsideo Monitor
3. Sub-brand logo for Obsideo Manage
Obsideo Monitor (tm) is a monthly subscription service that allows users to register their employer plan and receive updates when we recommend changes to their portfolio.
Obsideo Manage (tm) is a portfolio management service that allows an employee to register and have us make changes on their behalf when market conditions require a change to their portfolio allocation.
We do like clean, simple, yet warm and friendly. It needs to be professional. We don’t like cartoons or really literal interpretations (like dollar-signs, paper money, or stock charts going up).
Company logo - The Obsideo Capital Management logo is the primary brand. It should be developed in a way that the words “Capital Management” can easily be dropped and morph into the service logos.
Sub-brand logo - The Obsideo Monitor (tm) and Obsideo Manage (tm) logos should clearly be related to the company logo, but should be able to stand alone as clean, simple product/service brands. It is important that the sub-brand logos can appear on the same page as the corporate logo without them appearing too much alike.