Completed contest

Fun and Cheeky? Our new fashion label needs a logo

Jana.gero needed a new logo design and created a contest on 99designs.

A winner was selected from 213 designs submitted by 58 freelance designers.

213
entries
58
designers
1
winner

One of the designers who made it happen

Winner - membleaje
We only have praise for Membleaje for supplying us with a great logo for our brand new national TV channel - Firstlight TV. He took the time to study our design specs very carefully, he came up with a great concept embodied in a simple but very effective design which only needed a little bit of tweaking to get it perfect for the subtle messages we want our logo to portray. He is very talented, easy to work with and we recommend him to all here in 99Designs. Nikki and Linda - The Contest Holders for Firstlight Broadcasting Network, New Zealand.
- Firstlightbn

How Jana.gero started their logo design journey

Company name

Antics Avenue

Overview

A fashion and jewellery designer pair looking to launch a new menswear label, starting with button-down shirts and accessories (cufflinks etc) but will extend product range later on to include other items.

We want to revolutionise mens clothing into wearable designs that are creative and fun to wear (but ethically made). We want to transcend the business-casual lines and design clothes that suit both occasions (we don't all need to look like bankers at work!)

We want to stand out from the pack and be amusing, frivolous and eccentric.

We think we look good and are stylish but don't take ourselves too seriously.

Tell us a bit about who you are and the people you reach

We are targeting a niche market.

Our target audience are young (25-40yro) stylish males who live in major cities. They prefer to look good in a non-conformist and individual way.

They like to stand out and be interesting.

They are the urban-savvy and image-conscious.

They like aesthetic beauty and design, art and culture, films, music, new experiences and to have fun.

They are opinionated and cheeky.

Requirements

We are looking for a logo to represent our brand - Antics Avenue.

The logo should consist of the brand name and a graphic which can be used together or separately.

The graphic:
1. may be used on the outside of the garment to give out the brand identity either as a tag sewn into the garment (similar idea to the yellow label sawn into Bettina Liano jeans (see file attached)) or embroidered onto the garment.
2. Should be simple and small.
3. No Cartoons - we want it to be playful but not cheap or childlike
4. Can be based on the first letters of the brand name i.e. AA, but can be something else also

The typography:

1. Stylish and playful, but simple
2. It should give the impression of independent design.
3. It should appeal to males, so no bold colors or too many curvy lines

Here is an example of a logo that we like:
see attachments titled "logo like 1-5"

Here is an example of what we are trying to avoid:
see attachments titled "don't like logo 1-3"
basically anything too sporty or macho

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

Custom package

US$505

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design by Shantall Rueda design by Dasha M. design by Dasha M.
49
entries
18
designers
US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers
US$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
design by ReyvanJaya design by ReyvanJaya design by ReyvanJaya
73
entries
15
designers
$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers

We saved a spot for your logo design contest.

Get started now
US$299
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
design by signe' design by Bits Graphix design by fenix82
42
entries
12
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design by Media.Avishek design by IvArt
186
entries
45
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
US$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
US$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design by ZALMA_212 design by ZALMA_212 design by ZALMA_212
65
entries
19
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers