Our current logo (visible at westchesterdish.com) uses our shortened name "wc dish". It worked for a while, but it's feeling a little dated and boring, and won't translate well to full town names.
TEXT... The new logo should say "West Chester Dish". Emphasis should be on "West Chester", the town name. We need a logo that will work with different town names of varying length, since we hope to launch sister sites called "Exton Dish" and "Kennett Square Dish".
COLOR... Color in the logo should complement the existing palate on the website... we'll be changing the overall design soon, but we need to incorporate the new logo before we get around to that. HOWEVER, don't be constrained by our colors... if your logo's color palette is awesome, we'll change the website to match it!!!
LOGO... the logo can be a simple type treatment, or it can be accompanied by a graphic, but keep in mind that, while the word "Dish" will be used in all variations, the town name will change.
THEME... anything relating to food/eating is cool... we like the use of plates, forks/spoons/knives, napkins, glasses, serving tray, dining table, etc. Although the site is local-focused, we definitely DON'T want anything like streets or buildings in the logo.