I am a student entrepreneur at the University of South Carolina. This is my first big startup: Earth Wash. Earth Wash is a mobile, waterless car washing service that uses only biodegradable solutions to clean cars (so its a 'green' business). And for every car washed for the entire life of the company, we will donate $1.10 towards the expansion of clean and safe drinking water for the 1.1 billion people in our world that lacks adequate resources. I want the company's identity to have a clean feel, yet powerful. I want it to be an irresistable buy in for consumers. The complete name and tagline is Earth Wash: Responsible Auto Care. Play with fonts, colors, be creative.
My audience is caring, cool, and hip. They love their cars and they love mankind. Simple.
Be creative, but neat.
I like clean logos.
Play with all lowercase fonts, put the two words together and separate them by color, be fresh.
I like nice bright colors offset by a darker, more subtle tone.
Try to incorporate the tagline.
Be creative and do what you feel works.
Definently need in jpg and/or whatever other industry standards are, not entirely sure.