How The Godfather started their logo design journey
We are a fast growing Architectural Firm with a vast portfolio of projects. Up until recently, we have been 'lost in the crowd' of just another design and building company. However, we have recently delivered some very high profile projects which are about to launch us to a new level. Our firm will be featured in an upcoming Vogue magazine shoot amongst two other industry specific publications. We are a team of highly experienced professionals who have come together to provide a complete design, construct and project management service. As the company grows, we are diversifying the business to include other services and as such are trying to avoid a logo that is too 'Building' focussed. We want it to be simple but eye-catching and recognisable
Tell us a bit about who you are and the people you reach
Our target audience is broad. We work with Mum & Dads to design & construct (d&c) their homes, business owners to d&c their retail stores, corporate managers to d&c their warehouses, offices or commercial spaces. We have no real focus audience so are trying to appeal to a broad and diverse audience. this is why we want to keep the design simple
Our brief is simple. Keep it simple and elegant. We want to it to appeal to the corporate market while not turning off the Mum & Dad clients. We are trying to portray a very slick and proffessional architectural and building company that brings Big Project experience down to the simplest job. Our original logo for example was just the word resolut with a stylised highlight letter "O". Although this has somewhat dated, I will not totally eliminate something similar but please be as creative as you can be. Our corporate colour scheme is also simple but open for review. Currently it is a light grey background with white text and a black letter "O". We are happy to maintain this colour scheme but will not discount alternate colour options which appear as simple/elegant.
I attach our current logo for reference but please do not be limited in your vision. The stylised letter "O" is the arabic numeral for 5 which is a significant number in our business for several reasons. I am happy for a creative approach to incorporate the number 5 either in its current form or something more creative or not at all!