The definition of the word Surfeit will be important for design inspiration. Surfeit: 1. an excessive amount of something.
"a surfeit of food and drink"
synonyms: excess, surplus, abundance, oversupply, superabundance, superfluity, glut, avalanche, deluge; More
1. cause (someone) to desire no more of something as a result of having consumed or done it to excess.
"I am surfeited with shopping"
synonyms: satiate, sate, gorge, overfeed, overfill, glut, cram, stuff, overindulge, fill; saturate
"we'll all be surfeited with food"
Some additional considerations:
1. The logo will need to look good in black and white (regardless of final color scheme)
2. A thumbnail aspect to the logo will be important for branding, and for placement on products where there may not a lot of room for a full logo.
3. We'll utilize the logo on both small and medium-sized projects. Usually nothing much larger than the size of a loaf of bread for instance.
4. Surfeit Fitness is an ecommerce company
5. The logo will need to look good on letterhead, envelopes and business cards.