Tell us a bit about who you are and the people you reach
Old Men's Gym is a 'tongue in cheek' fitness brand aimed to sell merchandise and information to older guys needing to get fit or who work out, playing on the issues involved - e.g. shrinking muscle mass, spreading waistlines, sore joints etc to provide gear and info that better suits men over 40, 50, 60 needing to do fitness but not suited to Big Guy Muscle gear and info.
Our messaging will be a slight parody style with a lot of humour, but for older men serious about getting fit.
The brand will be used on merchandise including clothing, hats, and digitial info products
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The image styles i have chosen are just samples. The logo needs to be strong and simple in it's design and convey the audience. i.e. not big muscles.
Example props that could be used (walking stick instead of a barbell) etc.
Clothing will be the main use of the logo and it needs to be easily distinguishable and used as a key part of our future clothing designs