How Lightstream Pictures started their logo design journey
Lightstream Pictures is an international, story-driven entertainment company. Lightstream acquires, develops and produces unique, highly marketable projects that paint resonant portraits of the human condition while appealing to mainstream audiences, ranging from epic animated fables to real-life historical dramas. The company emphasizes a unique and artist-friendly story development process that utilizes cutting-edge animation and visual effects techniques developed by subsidiary company Lightstream Animation.
Tell us a bit about who you are and the people you reach
We are primarily targeting moviegoers, with a secondary focus on entertainment industry executives. We need a vibrant, memorable logo that people will associate with high-quality, optimistic films filled with wonderment and beauty.
We need a simple, graphic logo and "Lightstream" wordmark. The simple graphic logo should embody vibrancy, wonderment, imagination and beauty--it should evoke the magic of cinema and the joy that great movies provide. Possible graphic ideas could play with the notion of "light" and light sources--candles, lanterns, firecrackers, etc.--and/or also incorporate simple symbols of wonderment and joy--carnival rides, childhood delights, etc. We want the logo to be simple, but memorable, and would prefer a sketch that lies the concept out in a simple foundation which can then be expanded upon to guide a visual palette and corporate identity.