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How grlambert started their logo design journey
We sell all the top brands of sunglasses. Over 100 brands including Oakley, Rayban, Smith and Wiley X. Not only do we have great sunglasses but must of them can made into prescription sunglasses. We make prescription eyeglasses, sunglasses and goggles. We have developed lens grinding techniques that push our capabilities farther then any manufacture will put in their frames. We have also can make Rx prescription lenses with digital surfacing, which bitmaps the Rx over the entire wrapped lens so there is no loss in peripheral vision. Whether you need a progressive multi-focal lens, single vision, polarized or transitional lenses we offer them all.
Tell us a bit about who you are and the people you reach
US market 40 years plus males, who have the the money for extreme sports, travel and all the toys. By the age 42 most people will need some type of vision correction. For optimum performance you need to be able to see and not just any pair of glasses will suffice. Since they are on the net they have not been able to find what they want locally and are willing to take a chance on an internet company. But they are a bit price conscious since they have not done business with us yet. After we have gained their trust they normally buy additional pairs for different sports specific uses.
What we need is new typography for HEAVYGLARE that will let it stand by itself for identity. Currently HEAVYGLARE is just a bold helvetica with some italic skewing. Secondly we are going to need to include "eyewear" to the logo to stabilize the logo and make it known what we do on a storefront or someone new to the brand HEAVYGLARE. Heavyglare should be in red FF3333 and the eyewear should be black or white depending on usage. Essentially we like the HG button that we have but we are open to a slight variation to fit the brand better. But that being said we have been in business for 11 years and do not want to loose our brand identity.