How Jackie Ferrier started their logo design journey
Canine Country Club
We own the UK's first country club for dogs. We are passionate about all dogs and built our hotel for people like us who would not choose to put their dogs in traditonal kennels. The dogs all have individual suites with a choice of beds, including 'human' beds. They are exercised and have many activites planned for them daily. We also have a heated hydrotherapy pool in the centre of the hotel. We have a huge customer base with many people travelling many hours to get to us, we also offer a canine chaffeur service across the country.
Our emphasis is on love, affection, exercise and respect for all our guests. We want them to all have a fun holiday whilst they are with us.
Tell us a bit about who you are and the people you reach
Our target audience are people who adore their pets. Our normal customers dog is a surrogate child to them, they are normally older with children who have left home, gay, or childless.
They expect their dogs to be spoilt and adored whilst they are with us, but not to a rediculous degree, we do not have customers who dress their dogs up and keep them in handbags, our guest are all 'proper' dogs who love to roll in the grass and chase birds in the sunshine.
We would love a sophisticated logo. We hate cartoons and want a really upmarket logo that is chic and clever. We are open to all ideas, please help!