Completed contest

The Esquire Magazine Logo Challenge

Esquire Magazine needed a new logo design and created a contest on 99designs.

A winner was selected from 597 designs submitted by 133 freelance designers.

597
entries
133
designers
1
winner

One of the designers who made it happen

Winner - hugolouroza
Out of the dozens of designs entered, Hugo's logo instantly caught my attention and I communicated this...Hugo continued to submit more and more designs based around my liking and by no means making my choice any easier :) Thank You Hugo and thank you 99 Designs for helping me find the perfect logo suited to me. Rod.
- Anonymous

How Esquire Magazine started their logo design journey

Company name

Esquire Magazine

Overview

Esquire is a monthly men's magazine that has been covering politics, sports, style, fiction, humor, food and drink, health and fitness, entertainment, and lifestyle interests since 1933. (Pick up an issue, or head to esquire.com, for a better sense of the magazine.)

Tell us a bit about who you are and the people you reach

In his first-ever editor's letter, the magazine's founder wrote that "Esquire aims to be the common denominator of masculine interests—to be all things to all men.” Seventy seven years later, that still sums up what we do and who we're doing it for.

Requirements

Esquire wants you to transform its iconic logo (available for reference at esquire.com) for a special portfolio in its February 2011 issue. There are no real creative limitations: provided this transformed logo includes seven letters (E-S-Q-U-I-R-E), it could be any number of things:

--A two-dimensional typographical or graphic treatment with fonts, shapes, and colors of your choosing;

--An animated video (a still of which we’d show in the pages of the magazine, with the full work available on our iPad app and web site);

--A sculpture or 3-D rendering that you’ve photographed and sent to us.

The top designs will be featured (and their designers identified) in a permanent gallery on http://esquire.com while the Grand Prize winner will receive $500 and see his or her work appear in the February 2011 issue of Esquire.

NOTE: The transformed logo does not have to mimic or otherwise resemble the current Esquire logo in any way; the more experimental and innovative your design, the more we are likely to choose it.

Custom package

US$614

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