We want a logo that can be used both on the web and for print.
The web version of the logo, primarily the red background, should be web 2.0ish with enviromental details (preferably trees). The focus of the text Reklamfritt.se should be the Reklamfritt part, with the .se part being somewhat toned down.
The print version of the logo should be identical to the web version, with the eco/web2.0 background details excluded.
The size of the logo needs to be 40 mm x 140 mm. We want a red background color (#CC0000 or similar) with a white surrounding border (border within the total size). The text Reklamfritt.se should be written in white also.
The font of the text should be easy to read (quickly). It should be somewhat classic and business, maybe with a stop sign style (no grunge). It doesn't matter if it's lower-case or upper-case.
Reklamfritt.se (translates to Advertisingfree.se) is a web service, due for a public beta release within a month. The service is environmentally friendly and aimed at all Swedish households. This logo will end up on doors and mailboxes of millions of homes in Sweden. It should be attractive and interesting.