We require a logo for use on our website and all our other assets (email, business cards, social presences) that really makes an impact. Our name, Epitome, is a synonym for embodiment, and this is what we want our logo to be, an embodiment of the professionalism, the top shelf strategy and the best in breed service that we will offer.
We want something that is cutting edge, no cartoonish fonts or bright garish colours. It's a business to business brand and must come across as credible, sophisticated and intelligent.
We don't want to be too prescriptive in look and feel, so let your creative juices flow.
An important consideration is that the logo needs to be incredibly scalable, clear and compelling both as a large on screen brand, and also when reduced to business card size.