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How mmltucci started their logo design journey
Eltham Baptist Church
Eltham is located in the northern suburbs of Melbourne, in Australia.
Eltham is well known for three key features:
(i) Located in the heart of Melbourne’s famous ‘green wedge’, with dwellings ranging from urban settings to remote and tranquil bush properties.
(ii) the area is generally a close-knit community in a ‘village’ atmosphere, with a relatively close knit community
(iii) The well known historical and artistic reputation of the area is another reason people give for wanting to live here today.
Now over 20 years old, Eltham Baptist is inextricably linked to its community. The Sunday morning services are located in the local Eltham High School Hall, and the evening services, which are more relaxed style, occur at the same location as the Church Offices, called ‘The Bolt’. The more informal meetings occur during the week in people’s homes and a further ministry focus is the playgroups
Tell us a bit about who you are and the people you reach
As a Church we are relaxed, informal, contemporary, personal and inviting.
The summary characteristics of the wider community are:
•Many young families
•High proportion of 5-14 year olds
•Few non-British migrants
•Higher household incomes
•Less likely to be renting
•30% call themselves non-Christian
•Are less likely to be unemployed
•Higher proportion of mums work
•Are proud of the “green wedge”
•They value their cultural heritage
•Have decreasing spare time
•There is a need for relationship
•There is an interest in and search for ‘spirituality’
Logo – for bulletins,
Signage/branding – for exterior of office, banners, etc
Website look and feel
Desired Color Scheme - open, but should reflect the earthy, green nature of our environment
Slogan – our current tag line is “connecting God and People”.
This is not mandatory going forward.
Match logo – one design to be used across all elements
Desired Style - Contemporary / Slightly modern
Accepted File Formats - Standard Web Formats (.jpg, .gif or .png); Layered Formats (.psd or .tiff)