The final deliverable is the definition of what design documents should be.
How JazLabs started their logo design journey
JazLife ™ is a practical, social and personally relevant platform for optimizing, enjoying and actively managing your life in a condo, an apartment, a loft or townhome. It brings together the ecosystem of connections in the multifamily high-rise real estate market: those in the business of developing and managing multifamily high-rise real estate, the residents of these buildings and the local businesses in the neighborhood.
JazLife ™ will become an essential service.
While the value of any real estate will likely always depend on physical location, JazLife ™ recognizes the critical value of being emotionally located too. A deeper connection to the people and places where you live enriches your experiences in the neighborhood you have so carefully chosen. JazLife ™understands the value of connecting with neighbors, convenient utility and immediate communication with property management and uncovering the best-kept secrets in your neighborhood – all from your living room or iPhone.
As necessary as cable, hydro and water, JazLife ™ will become a hallmark of those residences who wish to distinguish themselves with a sense of true meaningfulness and connection.
Tell us a bit about who you are and the people you reach
1. Residents of multi-family high-rise buildings (condos, apartments, lofts) - JazLife lets them manage their lives, discover new friends, new interests and new businesses in their neighborhood
2. Property managers of these buildings - JazLife lets them easily communicate with residents and manage the day-to-day in the building (such as letting residents book visitor parking or a party room or schedule a delivery)
3. Local businesses that want to connect to the residents and market their businesses to them - JazLife lets them connect with people in buildings surrounding them, communicate to them and market to them directly online (no more paper flyers or newspaper ads)
We do NOT want a boring, corporate look and feel.
We want something dynamic, sophisticated, simple and fresh that stands out for our target audiences (see above)
JazLife is the combination of "Jaz" and "Life". These suggest the following:
- fluidity of life