How Gail P. Otis, Esq. started their logo design journey
Otis & Associates, P.C.
We are a small law firm in Massachusetts, consisting of two attorneys and a paralegal. Our practice encompasses all aspects of family law. We strive to provide outstanding representation to our clients - most of whom are experiencing a terrible time in their lives. We want to convey strength, competence, confidence and reasonableness toward achieving our client's goals, while at the same time possessing the skill, experience and willingness to advocate aggressively when needed.
Tell us a bit about who you are and the people you reach
Our target audience is the population at large as well as the legal community and other associated professionals. There are many, many attorneys practicing family law in Massachusetts, so we are seeking a logo that will catch the eye and convey a message that will encourage contact with us in the beginning, and reinforce our knowledge and skill throughout.
We want to avoid the typical symbols of law firms one sees, such as scales of justice, lady liberty, etc. These are overused and tired. We want the logo to be strong and clear and we are open to colors and all ideas. Please avoid use of stock images and clip art.
We will require the files in print file format and web file format.