I am 45 years old & have been in this industry since 1993. I have successfully helped two other companies become the 2 top companies in our industry. I am tired of having other people predicate my income & future. That's why I'm starting Healthy Way.
The niche of Healthy Way is that we provide the only 100% solution to both water & mold issues in a basement or crawlspace. Secondly, our warranties are second to none. Most companies I'll be competing with do not take the necessary precautions to prevent mold & dust from spreading into the rest of the home while they're performing the work. Healthy Way has designed a method to not only alleviate the water & mold issue but to prevent the problem from spreading. Hence, the Healthy Way!!
Tell us a bit about who you are and the people you reach
Our target audience is homeowners. The age range will be from 30 to 70. Income levels are from middle class & up. I'll be servicing the entire state of NJ with goals to expand privately or franchise.
I want a logo that stresses the "healthy" in Healthy Way or one that let's people know what we do. Preferably it achieves both. I want it to be a logo that can be used in branding the company. There is not a company in my industry that has a household name or a logo that people know. That's what I am looking to achieve!