Nussbaum Gillis & Dinner, P.C. Attorneys at Law
The firm has 3 partners, each with 30 years experience and they're the best at what they do. We also have young and exciting attorneys with diversified backgrounds. So, this firm is dynamic.
Randy Nussbaum and Greg Gillis started this firm 2 years ago with one other attorney. Already, the firm has grown to 10 attorneys, 30 employees, and now they have a new partner, Dean Dinner.
Since we're expanding so quickly, our offices will change and expand along with our name. We'd like our branding to change at the same time.
The most important thing about our rapid expansion is that it's not based on hype or market promotion, but on the experience, reputation, and quality work of our attorneys. Our partners are preeminent AV-rated attorneys, which is the highest standard a lawyer can achieve. Our attorneys have specialist certifications in their areas of practice--Randy Nussbaum both nationally and state, one of only a few in the state to have this.
That said, we would like to start fresh with our branding and take care to begin with a perfect logo. As the firm continues to grow, we need to be more careful, and frankly, more professional in choosing our new look. We would like our logo or name to reflect the distinctive reputations of our partners and the exciting charisma of our young attorneys. Not easy, but we have every faith in you.
Our clientele is usually 40 and older, more sophisticated on money matters, usually owning their own businesses. They come to us when they need expert advice on complicated business issues. We do bankruptcies, but high-end, meaning a companies and corporations with a lot of holdings. We represent clients in litigation and on estate matters.
We rely on personal and professional referrals for most of our business. That means other lawyers, accountants, financial consultants, etc. We need to look distinguished and competent at all times. Tasteful always.
Our marketing involves sponsoring NPR, Scotts. Center for the Arts, Sunshine Acres (a children's shelter) and other causes. We do not advertise so much as make announcements such as when we will change our name. We like to keep our name in the public eye constantly, and having a perfect logo is important to having people remember and instantly recognize our name.
Our target audience can be described best as upper-middle class savvy people who will not choose us for the logo, but will notice if it is done well.
We usually stick to professional publications and business magazines, but sometimes have announcements in high-end general magazines.
We need to set ourselves apart from the rest. Not trendy, but distinctive. We need stylish and chic, not run-of-the-mill. Law firms must look powerful and capable. We need to reflect that along with style.
The logo can simply be the firm name, done in a way that makes it a logo unto itself. Or, you may use a logo based on something such as the number 3 since we have 3 partners. Or any abstract. Any great design is good. With some meaning even better. We'd like to stay away from the usual gavels, scales and pillars, but anything done well will be considered. Done well means with imagination and flare. The abstract can be something to do with law or just a great design. The look can be classic, traditional or modern. A designer might say "soft modern." to describe it. Too trendy might go out of style.
For writing just the name, it can be 1-3 lines. 2 lines for the name with "Attorneys at Law" below might work best. We need something that will work on stationery, business cards, etc., so not too long or too chunky.
"Attorneys at Law" usually goes below and smaller. The "P.C." can be much smaller than the rest of the name, but must come directly after it.
The colors we'll be using for our branding are black, gray, copper, cream and gold. We'd like to stick to these if possible.
Visit our site. The name, site, colors and branding will all change, along with the logo