Chateau on Central
We are a luxury real estate firm offering the ownership opportunity of a lifetime. Chateau on Central is an international landmark, boasting captivating turn-of-the-century architecture in the heart of the Phoenix's Uptown Historic District. This decadent enclave of urban mansions is conveniently located near the METRO light-rail, thriving commerce, performing arts venues, unique restaurants, museums, sporting arenas, conference centers, and educational opportunities.
Wealthy and affluent urbanites: Celebrities, Pro-athletes, Metro Business Moguls, Cultural Arts Enthusiasts. With the exception of pro-athletes and celebrities, the demographic will likely be overwhelmingly [60%-70%] affluent middle-aged men.
This development will also appeal to boutique* business owners, as each residence also includes several hundred square feet of flex space.**
*Boutique - a business that serves a sophisticated or specialized clientele.
**Flex Space - A building providing use flexibility between lightly zoned [commercial] office, or residential space.
* Take a look at the attached photo of the development and old logo.
- Think timeless sophistication meets fresh creative originality.
Offer a COMPELLING LOGO design that compliments a striking exhibition of old-world elegance which gracefully embraces new-world technology and innovation.
* I should mention that we do like the old logo, but we're in the process of "reinventing" this development, while maintaining the established brand value. We are putting together a huge PR, marketing, and partial rebranding campaign.
** You'll notice an "X" in the old logo. DO NOT include the "X"
This project is probably more of a "RE-DESIGN," but PLEASE don't let that prevent you from submitting new fresh concepts. THE BEST "CONCEPT" WILL WIN.
Black, gold, silver. Maybe even orange, red or green. Keep in mind that this will need to look good for print as well, so I would say predominantly one color (probably black) with a "splash" of another color or 2.
I don't particularly care for pastels, or washed out colors.
- I do like scrolling, but it isn't a must.
- I'd like to see some concepts integrating a Fleur De Li.
- The design must undoubtedly look good in print media - not just online.