The logo design is for an online ecommerce store built with Shopify that sells every day items inspired by dogs, namely T-shirts, Sweatshirts, Phone cases, iPad cases, Tote bags, Canvas prints, posters, makeup bags, Pillows, bedding, Laptop sleeves, mugs, tea-towels, coasters, notebooks etc. These items will be print on demand and essentially include dog images on each. We are thinking of a more geometric style of dog, not lifelike or traditional still lifestyle.
Our target market is anybody who loves dogs or animals, most likely 18 - 40 age group, probably around a 60/40 female to male ratio, all around the world, however, in english speaking territories to start.
We want to be seen as a fun, youthful brand that has items that would be shared on social media etc.