Quick turnaround. Responsive. Would work with him again. Probably just needs to think more about colour spectrums and combinations.
- Culinary Collective
Great job! Highly recommended.
Love the design. This was a great experience all around.
- Bruno Vasconcelos
very easy to work with. great stuff.
How Culinary Collective started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Slam Burger will be a casual, fast food concept in Indonesia. It will attempt to straddle the line between a Burger King/Carl’s Burger and Shake Shack. The central product will be a burger but other offerings will be sold centered around the slam concept. Our organization currently runs two restaurants which are more mid-market focusing on American cuisine.
Our key distinction is that we will be offering a fresher, tastier product than the competition but at an equally affordable price.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
Avoid white for the logo font. No generic vintage black and white designs. Also no pink. 3D is also not part of the aesthetic we seek.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Creativity of it. Energy
Conveys a sense of moment. Creativity
The contrast with light and dark.
Comic book like element
Comic book element.
Art style. Logo layout
Art style. Logo layout
Light hearted. Sense of movement
Our target market is young adults, young professionals and families. As this is a casual restaurant, our customers are going to be primarily of the middle to lower income bracket.
A logo that is fun, casual and approachable. The logo design should not be luxurious or too refined. It can incorporate vintage elements but with a slightly comic book aesthetic. It is also important that the logo design not be too animated either as we do not want this primarily steered towards children.
While the name of the brand is Slam Burger, the logo should not be solely focused on the idea of the burger i.e. no burgers in the logo. The logo should also not be too colourful or veer towards the generic vintage black and white style.
Keep in mind that central to the menu is the name slam as a lot of the items will have slam in the title. We wish to convey a bit of energy/movement in the logo. This is where our thought on the comic book aesthetic comes in but can be open to other options that can translate this idea well.
Please also avoid white for the logo font unless it is to be used as a highlight or contrast. We also do not want any stock art. If you wish to incorporate art, it should be your own.