We are an online coupon and deal site that offers discounts from major retailers and services in the USA and Canada. We have coupon codes, grocery store coupons, and also articles and tools for saving money. The homepage will be redesigned soon, but the website is https://www.officialcouponcode.com
Our typical customer is 30 years + and fairly even between males and females. They are most likely looking for discounts to use on their online purchase, but might also want to get a coupon to use in stores.
Please don't feel constrained to using a bar code from the existing logo. Also, I've seen a lot of designs come through that have something that is meant to be a coupon, but instead looks more like a movie ticket or coupon that you'd use to win a drawing - neither of those are a fit, and they are a bit too "obvious" for my taste.
Please take a look at the logo for http://www.eyefulmedia.com - this was recently designed by someone on 99 designs and was great. It should also give you an idea of the style I like - modern, unique, and not childish.
Our largest competitors are Retailmenot, Groupon, Dealsplus, Coupon Cabin, and Brad's Deals. A lot of their logos are similar, and I think that there's room to do something more interesting.
The logo will go on a white background, but I'd like for it to be versatile enough that it can be used on a colored background in the future.
Please see the logo samples provided to get a sense of visual style.